So a while ago, someone in my space game brought up the Monty Hall problem in corporate e-mail. There was some argumentation, but I remembered that it had just recently been discussed at Philosophy Club (recently in terms of meetings, not days) as an example of our intuitions leading us astray. I thought I'd bring it up here as one of my hundred-and-one interesting things.
The Wikipedia page (linked above) goes into great detail about how it's one of the most misunderstood problems in history. As cognitive psychologist Massimo Piatelli-Palmarini says, "...no other statistical puzzle comes so close to fooling all the people all the time... even Nobel physicists systematically give the wrong answer, and ... insist on it, and they are ready to berate in print those who propose the right answer." This is a prime example of an extremely common failure to reason correctly, and a lesson that I think anyone could stand to learn from. Hell, I got it wrong at first, and was very resistant to having my mind changed until it was shown in excruciating detail just where I went wrong.
So, to the point! For those who did not click the link or don't know about Monty Hall, the problem is: you're on a game show and have advanced to the final round. Before you are three doors, behind one of which is a car, and behind the other two of which are goats. You pick a door, and before opening it, the host stops and opens one of the remaining doors, revealing a goat. He then asks, "Do you want to keep what you've got behind door x? Or risk it all to see what's behind door y?" What should you do to maximize your chance of winning the car? Should you stand pat? Should you switch? Does it even matter?
Most people think it doesn't matter - a goat has been eliminated, meaning that of the two doors left, one has the car, the other has a goat, so it's 50/50. It will not make a difference whether you stand pat or switch, they say. This is incorrect, and in a big way. In truth, standing (as a strategy) will only win you the car 1/3 of the time, whereas switching will win you the car 2/3 of the time. Exploiting this common failure to reason correctly, and exacerbating the problem with some suggestive phrasing, Monty Hall saved his show a lot of money by handing out a lot fewer prizes than they otherwise might have.
The reason it is this way is that when you make your initial choice, you only have a 1/3 chance of selecting the car (the "right" door), and this probability does not change when one of your choices is eliminated. Standing, as a strategy, stakes your bet on picking the right door of three. Since there is a 2/3 chance that you picked the wrong door, there's a 2/3 chance that the car is behind a door you did not pick, and thus Monty actually does you a favor by eliminating a goat - which ought to make your choice all the more obvious.
Another way of looking at it is that there's (statistically) a 1/3 chance behind each door, and when you make your choice, you eliminate that door from the "opening pool," fixing its probability (since Monty will never open the door you pick). Since Monty will also never eliminate the car, but there's a 2/3 chance that it's behind the group of un-picked doors, eliminating one door "consolidates" the odds behind the un-picked and unopened door.
One of our corporation members proposed an apt re-phrasing of the problem which I will outright steal (with a little change). Suppose there are a billion doors (and still only one car), so picking the right one off the bat is only a one-in-a-billion chance. You pick one anyway, and then Monty opens all the remaining doors but one, showing goats behind all of them. The odds are overwhelmingly likely that you picked a wrong door, and the car is behind one of the other nine-hundred ninety-nine million, nine-hundred ninety-nine thousand, nine-hundred ninety-nine doors (the number is more impressive when written out, I promise). When you are given your second chance, it's obvious you should switch, since Monty's done most of the work for you. The same reasoning applies to the three-door scenario, it's just scaled down a bit and thus not so obvious, since only one door is picked by you and only one door is opened by Monty.
As an interesting side note, a less-obvious rephrasing could be that he eliminates one of the remaining doors instead of all but one, which just so happens to pan out as an identical behavior in the three-door scenario. Let's say there are four doors, so you have a 25% chance of picking correctly right off the bat. The remaining 75% is distributed evenly among the other three doors, until one is opened, at which point it's distributed among the two unopened and un-picked doors. Since we have no means by which to distinguish them, they're even, and both get half of the opened door's quarter, putting them at 37.5% each, so you should still switch. A five-door scenario, by these rules, yields a 20% chance for standing, and 26.7% behind each of three doors. As the number of doors rises, the margin of advantage to switching shrinks, but it's still non-zero and higher, thus making it always better to switch. The trend happens to have its peak in the three-door scenario.
I feel like this should be wrapped up somehow, but now all I can think of is other interesting problems in game theory, which is like the coolest thing ever.
Update Schedule
This blog updates irregularly.
Friday, June 26, 2009
Thursday, June 25, 2009
101 Interesting Things, part eighteen: Hailstone Sequences
The field of mathematics is chock-full of interesting things, but most of these are only of interest to physicists and mathematicians as they involve concepts or methods well beyond the education of most. Some examples of these include the Riemann hypothesis, which involves the distribution of prime numbers in a way that almost requires higher education to even understand, and is really only interesting to cryptographers; or Goldbach's conjecture, unsolved since the 1700s and seemingly demanding of a simple solution, which states merely that every even number may be expressed as the sum of two prime numbers. Sure, it's simple - but you try proving it! Any aspiring mathematicians who want to have their dreams crushed are welcome to peruse the CMI Millennium Prize problems - open problems in mathematics which have collectively stymied the experts for probably a million man-years.
At the other end of the spectrum are problems within every layman's grasp, such as the Monty Hall problem (which shall get its own post in short order, now that I've thought of it). The one I want to talk about today is the problem of hailstone sequences. As the linked page explains, these are called "hailstone sequences" because the sequences generated by the following algorithm go up and down like a hailstone in a cloud. Take any number - for the sake of the cited article, we'll call it n - and follow these steps:
1a. If n is even, divide it by two. n/2=n'1b. If n is odd, multiply it by three and add one. 3n+1=n'2. Repeat step 1 with n'. Lather, rinse, repeat ad infinitum.
OK, now eventually, your sequence is going to end up repeating at 4, 2, 1, 4, 2, 1... Go ahead, try it. I've got time. There's even a little applet on the page linked above.
All right, satisfied? Now I've got two propositions that I'm just going to lay out there:
1. Every number put through these steps will end up repeating at 4, 2, 1, 4, 2, 1...2. There is at least one number that does not end up at 4, 2, 1, 4, 2, 1...
Nobody - not one single person - has been able to prove either of these contradictory propositions. But one of them must be true! The common-sense approach is that any time you end up at a power of two (2, 4, 8, 16, 32, 64, 128, 256, 512, 1024, etc.), it's Game Over, and you're eventually going to hit on a power of two, so there. This is also true of powers of two multiplied by any power of ten, since it will end up at a power of ten which all fall into the same old trap (though for slightly more subtle reasons). In fact, you could conceivably show that all non-prime numbers end up at 4, 2, 1, etc., though I'm a bit fuzzy on the how of the matter. You'd probably want to start by showing that all multiples of three will do it, then all multiples of five, then six, seven, eight, nine, etc. (1, 2, and 4 are skipped for what should be obvious reasons), until you identified a general solution. But that still leaves the problem of primes, and prime numbers are ipso facto numbers that don't fit any pattern - the sieve of Eratosthenes (which eliminates all non-prime or "composite" numbers until the square of the next prime) demonstrates this by eliminating all numbers generated by regular patterns, leaving you what's left: the primes. Because of this, a general solution to prove proposition 1 (above) may well be impossible.
Frustratingly, it may be an insoluble problem - proposition 1 may be true but unprovable, meaning that proposition 2 can never be proven and the question shall always remain open. This possibility could itself be proven by showing that proposition 1 can never be verified in a way that neither confirms nor refutes proposition 2. Whether this can even be done is also an open question, though.
So scratch your head in wonder at this interesting emergent property of numbers, and then have a beer. I'm sure going to!
Monday, June 22, 2009
This is about as close to the Platonic form of Keyboard as you can get.
That is, without invoking the way-futuristic modular holographic keyboards they have in all those sci-fi movies. Look, the Optimus Maximus keyboard is a geek's wet dream. Take a look:

Yeah, all those little images on the left? Those aren't fancily-printed labels. They're teeny-tiny OLED screens. That's right: this keyboard is made up of 113 little display screens that can do pretty much anything you'd care to have them do. Letter displays are context-sensitive depending on whether you're holding Shift or Alt, you can set icons to be displayed representing whatever function you've hotkeyed to it, individual keys can even display Yahoo! widgets with the weather/date & time/currently playing song/etc. Check out the video:
In other news, I'm still reevaluating this whole polyphasic sleep thing. On the one hand, I like having free time, and fun is non-negotiable for me. On the other hand, falling asleep at my desk and waking up four hours later in bed with no idea how I got there is kind of annoying. I still enjoy writing this blog, so I'm going to keep it up - I guess I just need to budget my time better, and discipline myself to get up when my alarm goes off instead of hitting snooze or whatever. Also, I need to take my naps when I need them no matter what. People always want me to do something when I should be putting my head down for half an hour, and while it's nice to have an active social calendar, I have to stick to this schedule if it's going to work at all. Maybe I should try including a core sleep segment, while still taking naps at work, to the end that I'll still be getting reasonable amounts of total sleep but also freeing up chunks of time to do what I like at home. We'll see.
Friday, June 19, 2009
Pardon our dust, we are experiencing technical difficulties, etc.
I'm fucking up my sleep schedule something awful. I need to reevaluate. There will be a real post again on Monday, I just didn't want to go a whole week without doing anything at all.
Argh. This would be so much easier if I had real super-powers, instead of pretend ones.
Sunday, June 14, 2009
Cross-Post: Green fairies are just as imaginary as any other color
A victim of urban myth = me. I learned this weekend that absinthe tastes like butt and evil. And, according to that Wikipedia article, it's not even hallucinogenic:
I came across the stuff Friday night at Friar Tuck's Booze Emporium (known to the rest of the world simply as "Friar Tuck"), when I had planned to buy a fifth of Captain Morgan Private Stock, tastiest of the Captain Morgan brand rums. At checkout, though, the guy who had previously turned me on to Distinguido tequila (a good, inexpensive tequila, which is valuable to me now that I'm out of the Mexican stuff) mentioned that they had one bottle of absinthe left. I inquired further and he mentioned that it was recently legalized. I took a look at the bottle, and it said it was made according to traditional French methods, with a full measure of Grande Wormwood, and gave rather detailed preparation instructios. Also, had the stuff recently been legalized, I found it plausible that there might be some, uh, "incentive" for the media to be rather quiet about it, which would explain why I hadn't heard the news. It looked authentic, and this guy had done well by me in the past, so I took a gamble. Anyway, the bottle cost $50, so I'm not tossing the stuff. If anyone wants to try it, you can fairly help yourselves - I wouldn't dare charge anyone for this. I've got like half the bottle left.
How this stuff ever became so popular is beyond me. It tastes terrible - I'd rather drink grain alcohol. It's like super-Jager, in that it has more licorice flavor in a shot than is present in a whole bag of licorice whips, and could probably be used as an industrial-strength solvent (and it has actually been used to disinfect contaminated water in the past). I tried two of the mixed-drink versions, wherein the absinthe is diluted to about the potency of wine, and was quite unimpressed. Doing a shot of it, however, was like having a licorice fireball tear through my esophagus.
I decided to do some homework and find out just what I was getting myself into, so I read a couple articles: one on the origin of Lucid, the absinthe in question, and another on T.A. Breaux, a chemist playing a major role in the modern absinthe revival. This is the guy most directly responsible for getting Lucid approved, as he discovered that his own absinthe (produced with authentic equipment, ingredients, and procedures), as well as the pre-ban vintage absinthe he had acquired, had very nearly no thujone in them at all - making it trivially easy to bypass the thujone concentration rule which allows "refined" absinthe (strong liquor without wormwood) to be sold. Breaux is like an absinthe connoisseur or something, which leads me to believe that either there's more to it than I have come to expect, or there are far darker corners of the human heart than I dare imagine.
It turns out that absinthe isn't supposed to taste like Satan's asshole. Magically, I guess. The stuff came into popularity during a rather devastating wine shortage in France, and so if it was used as a wine substitute, I suppose it ought to be sipped rather than gulped or shot - and this could make a rather major difference, as it would with whisky or cognac. I'm going to lock myself in a room and try science to see if I can get this stuff to work right. You know, make it taste like herbs and flowers rather than suck and fail. However, my optimism remains cautious, for I know that there are those who drink moonshine and other noxious toxins straight from a jug. I'll let you know if something exciting happens, but otherwise, you would all do well to stay behind the safety glass.
Additionally, the stuff technically wasn't "legalized" because the consumption and possession of it aren't illegal in the first place (though it can be seized with a warrant, oddly enough), just importation and sale without FDA/TTB approval, which involves thujone concentration and almost no other factor - if it's an alcoholic product, then it cannot contain wormwood, and for legal purposes this means coming in under the aforementioned 10mg/L thujone concentration. Other thujone-containing substances, such as sage, are completely unregulated. So, it turns out, authentic absinthe doesn't legally contain the substance thought to be the active ingredient in... authentic absinthe. Since no laws had to be changed, it simply had to get approved by the FDA, which was just a matter of putting in the time and paying the lawyers. Another major detail, I guess, since getting something approved is probably a far lesser legal ordeal than trying to repeal a ban on a particular substance. The moral of the story is that thujone - as well as wormwood, from which it is derived - aren't controlled substances. The Lucid website has an FAQ which also corroborates this information, as well as providing me ideas for my experiments.
Absinthe has long been believed to be hallucinogenic, but no evidence supports this. ... Today it is known that absinthe does not cause hallucinations, especially those described in the old studies. Thujone, the supposed active chemical in absinthe, is a GABA antagonist and while it can produce muscle spasms in large doses there is no evidence it causes hallucinations.GABA (gamma-aminobutyric acid) inhibits nerve impulses, so giving it the day off will allow your nerves to fire too easily (hence, spasms). This is not a hallucination, more like a seizure. Furthermore, this stuff has to pass TTB (Alcohol and Tobacco Tax & Trade Bureau) testing, which means it's got less than 10mg/L thujone in it anyway (not large doses). Being 62% alcohol by volume, I have no qualms about chalking up these hallucinatory claims to the placebo effect. Further complicating this issue is the fact that some modern absinthe concoctions contain additional hallucinogenic ingredients, the goal being not to drink absinthe as it was drunk "back in the day," but to get the high attributed to it. Which, I mean, that's cool & all, but let's please not fool ourselves into thinking it's because of the absinthe. That's just backwards.
I came across the stuff Friday night at Friar Tuck's Booze Emporium (known to the rest of the world simply as "Friar Tuck"), when I had planned to buy a fifth of Captain Morgan Private Stock, tastiest of the Captain Morgan brand rums. At checkout, though, the guy who had previously turned me on to Distinguido tequila (a good, inexpensive tequila, which is valuable to me now that I'm out of the Mexican stuff) mentioned that they had one bottle of absinthe left. I inquired further and he mentioned that it was recently legalized. I took a look at the bottle, and it said it was made according to traditional French methods, with a full measure of Grande Wormwood, and gave rather detailed preparation instructios. Also, had the stuff recently been legalized, I found it plausible that there might be some, uh, "incentive" for the media to be rather quiet about it, which would explain why I hadn't heard the news. It looked authentic, and this guy had done well by me in the past, so I took a gamble. Anyway, the bottle cost $50, so I'm not tossing the stuff. If anyone wants to try it, you can fairly help yourselves - I wouldn't dare charge anyone for this. I've got like half the bottle left.
How this stuff ever became so popular is beyond me. It tastes terrible - I'd rather drink grain alcohol. It's like super-Jager, in that it has more licorice flavor in a shot than is present in a whole bag of licorice whips, and could probably be used as an industrial-strength solvent (and it has actually been used to disinfect contaminated water in the past). I tried two of the mixed-drink versions, wherein the absinthe is diluted to about the potency of wine, and was quite unimpressed. Doing a shot of it, however, was like having a licorice fireball tear through my esophagus.
I decided to do some homework and find out just what I was getting myself into, so I read a couple articles: one on the origin of Lucid, the absinthe in question, and another on T.A. Breaux, a chemist playing a major role in the modern absinthe revival. This is the guy most directly responsible for getting Lucid approved, as he discovered that his own absinthe (produced with authentic equipment, ingredients, and procedures), as well as the pre-ban vintage absinthe he had acquired, had very nearly no thujone in them at all - making it trivially easy to bypass the thujone concentration rule which allows "refined" absinthe (strong liquor without wormwood) to be sold. Breaux is like an absinthe connoisseur or something, which leads me to believe that either there's more to it than I have come to expect, or there are far darker corners of the human heart than I dare imagine.
It turns out that absinthe isn't supposed to taste like Satan's asshole. Magically, I guess. The stuff came into popularity during a rather devastating wine shortage in France, and so if it was used as a wine substitute, I suppose it ought to be sipped rather than gulped or shot - and this could make a rather major difference, as it would with whisky or cognac. I'm going to lock myself in a room and try science to see if I can get this stuff to work right. You know, make it taste like herbs and flowers rather than suck and fail. However, my optimism remains cautious, for I know that there are those who drink moonshine and other noxious toxins straight from a jug. I'll let you know if something exciting happens, but otherwise, you would all do well to stay behind the safety glass.
Additionally, the stuff technically wasn't "legalized" because the consumption and possession of it aren't illegal in the first place (though it can be seized with a warrant, oddly enough), just importation and sale without FDA/TTB approval, which involves thujone concentration and almost no other factor - if it's an alcoholic product, then it cannot contain wormwood, and for legal purposes this means coming in under the aforementioned 10mg/L thujone concentration. Other thujone-containing substances, such as sage, are completely unregulated. So, it turns out, authentic absinthe doesn't legally contain the substance thought to be the active ingredient in... authentic absinthe. Since no laws had to be changed, it simply had to get approved by the FDA, which was just a matter of putting in the time and paying the lawyers. Another major detail, I guess, since getting something approved is probably a far lesser legal ordeal than trying to repeal a ban on a particular substance. The moral of the story is that thujone - as well as wormwood, from which it is derived - aren't controlled substances. The Lucid website has an FAQ which also corroborates this information, as well as providing me ideas for my experiments.
Saturday, June 13, 2009
Cross-Post: I Love the Internet
Note: Back on my Playskool blog, I had a few posts which I thought were rather good in principle, but I didn't really develop or revise them. I want to fix that here on my grown-up blog, so I'm starting a Cross-Post section. While looking for material, I came across this, which I could not resist sharing. Without further ado:
So I had this great song stuck in my head all day, and I had only heard it once, so I tried to figure out what the words must have been... and I failed hard. Unable to proceed in that direction, I decided, "Fuck it! I'm making my own song! Now what, motherfuckers?!"
I think it turned out pretty well.
I Love the Internet
Inspired by this commercial and this comic. Words by me.
Second note: I don't actually like "the scary parts," just so we're clear. But it's part & parcel of the whole internet gig - if something can be great, then it can also be awful, and you can either take the bad with the good or throw it all. As my friend Jack is fond of saying, "Highs & lows, no status quos." Or as I like to say, "Being able to feel means that you will feel like shit sometimes - deal with it." I view the "dark side" of the internet in much the same way.
So I had this great song stuck in my head all day, and I had only heard it once, so I tried to figure out what the words must have been... and I failed hard. Unable to proceed in that direction, I decided, "Fuck it! I'm making my own song! Now what, motherfuckers?!"
I think it turned out pretty well.
I Love the Internet
Inspired by this commercial and this comic. Words by me.
I love to Google thingsThank you! Thank you very much!
I love pornography
I love to Facebook stalk
I love astronomy
I love the internet
And how it shrinks the world
Boom de yada, boom de yada
Boom de yada, boom de yada
I love Weebl's stuff
It brings me happiness
I love the newsy sites
With all their truthiness
I love the internet
And all its silly shit
Boom de yada, boom de yada
Boom de yada, boom de yada
I love neutrality
And cell phone media
I love banality
And Wikipedia
I love the internet
And all its dramedy
Boom de yada, boom de yada
Boom de yada, boom de yada
I love Pharyngula
And I love peer review
I love free browser games
And NaNoWriMo, too
I love the internet
Even the scary parts
Boom de yada, boom de yada
Boom de yada, boom de yada
I love Anonymous
And how they yell at jerks
I love xkcd
And all his silly quirks
I love the internet
Except for emo fags
Boom de yada, boom de yada
Boom de yada, boom de yada
Second note: I don't actually like "the scary parts," just so we're clear. But it's part & parcel of the whole internet gig - if something can be great, then it can also be awful, and you can either take the bad with the good or throw it all. As my friend Jack is fond of saying, "Highs & lows, no status quos." Or as I like to say, "Being able to feel means that you will feel like shit sometimes - deal with it." I view the "dark side" of the internet in much the same way.
Thursday, June 11, 2009
Look, everybody! It's a Pip-Boy!
I really have no idea what else LG thought everyone was going to make of this. Unless it shoots lasers, does your laundry, and/or dresses your children, everyone's going to call it a Pip-Boy. I guarantee. Let's do a quick side-by-side:

I mean, for cryin' out loud, the screen of LG's device is even dominated by green. Don't get me wrong, I want one. I'm just saying.


In other news, since I really can't justify making a whole post about a video game that I'm only kinda-sorta anticipating, Halo 3: ODST = sandbox?! With stealth, health, and the triumphant return of the pistol? Well, OK. Maybe I'm anticipating it a bit more now. We'll see what September brings.
Tuesday, June 9, 2009
101 Interesting Things, part seventeen: Prehistoric Booze!
Talk about getting back to your roots: Discover Magazine tells the story of Chateau Jiahu, an interestingly-named alcoholic beverage with an even more interesting composition:
Scientific American has a similar (though much more concise) article about several other similarly-themed ancient brews, you should check it out if you're the drinking type. I'd drink one just to say I'm getting drunk on proof that creationists are wrong.
For the past few years McGovern has been analyzing scraps of pottery excavated from a site in central China. Last year he announced that he had detected traces of the oldest alcoholic beverage yet discovered, a Stone Age brew dating back 9,000 years. When I visited McGovern's basement laboratory the day before, he handed me a plastic bag containing one of the shards. I could not get my mind around the stretch of human culture it embodied—a time period twice the span from the pyramids of Egypt to the pyramids of Las Vegas; Christianity rising four and a half times. Nonetheless, with this meager evidence, McGovern and the brewers at Dogfish have found their mission: to coax an ancient brew back to life.
Our ancestors were getting fucked up on this stuff in China around nine-thousand years ago. That's right: we've been boozing it up since before some people think the Universe even existed. Here's to the human race, getting wasted on whatever's handy since time immemorial!
Scientific American has a similar (though much more concise) article about several other similarly-themed ancient brews, you should check it out if you're the drinking type. I'd drink one just to say I'm getting drunk on proof that creationists are wrong.
Monday, June 8, 2009
101 Interesting Things, part one follow-up
My initial post on 101 Interesting Things dealt with the Antenna Galaxies. I saw an image today that tells another interesting story about space: the Earth is a very small place in a very large Universe.
The Earth is shown, to scale, first next to other bodies in our solar system. Then the Earth vanishes to invisibility as our Sun is compared to other stars, and the Sun then vanishes itself as yet larger stars are shown. Finally, the Sun is shown as a pale cluster of pixels, to scale, next to the largest star known. To still have the Sun register, only about twenty-five degrees of arc length of the larger star can be displayed.
Next, the Hubble deep field image is explained. For those who may not be savvy, the Hubble deep field image is a picture that was assembled from very small, very sensitive images taken over a period of ten days by the Hubble telescope, gathering every single photon it could from a very, very small section of the night sky. About the width of a dime, held at seventy-five feet (or, if you're metrically-inclined, a 65-mm tennis ball held at 100m). Nobody thought we would see much of anything in there, but almost unbelievably, this oh-so-tiny section of sky held galaxies beyond counting, many over 13 billion light years away. Some of them are so far away, the light that is now reaching our eyes was formed by stellar fusion when the Universe was only 800 million years old, and has travelled for almost the entire Universe's lifetime just to reach us. After so long a time, there is precious little evidence of what was going on at the time, and extracting that from amid all the noise surrounding our planet is painstaking - but what we are able to find in even that is rich.
The fact that we are able to do this tells me something both very simple, and very important: the Universe is truly amazing. There are those who think that atheism - a purely scientific world view insofar as it asserts only that we must learn from the Universe by looking at it - lacks vitality, inspiration, or wonder. I know that some of them think this, and I once thought it myself; yet I can't help but ask in response to that, "Isn't reality enough?"
An Open Letter to the Pepsi Corporation
Dear PepsiCo,
I am an avid drinker of sugary carbonated beverages. Recently, I noticed with great pleasure that you have been selling both Pepsi Cola and Mountain Dew with "real" sugar instead of high fructose corn syrup, and with the original logos on the cans. These drinks have become progressively more difficult to find lately, so I think it's a reasonable guess that you were doing a market test to see how well it did before making the decision to permanently sell it or not. I wanted to take this opportunity to share some "regular person on the street" information with you, saving you a lot of time and effort.
Selling your drinks with real sugar and the old logos is a good move, no two ways about it. You should keep doing this, and as long as the Coca Cola Corporation doesn't make a similar move, you will have cornered the market on this, especially if you are able to continue to undercut their prices (your drinks are cheaper at the local gas station than Coke's). In fact, you could probably sell them for even more.
With Pepsi Cola, it's not a very big deal - the Pepsi can design, in its most recent incarnation, looks fairly hip & cool (mainly because it's not too busy), and Pepsi still tastes good. However, you really need to take another look at Mountain Dew. Nobody thinks that "Mtn Dew" looks cool with those stupid spiky peaks on the can. It's dumb and you know it, and everybody else knows it, and nobody cares because - this is important, so pay attention - nobody gives a shit what's on your cans. Not one single person. As long as I can tell what's inside it by looking at it, nothing else matters in the least. Every person in every focus group who ever told you that the latest can design is an improvement in any way at all is a sycophantic twit who was just telling you what you already wanted to hear: they were stroking your metaphorical cocks like cheap hookers, and that's all. You know what a logo update means to normal people? It means that you artificially increased the production cost of your product by paying some asshole easy money to do something which nobody wanted you to do in the first place. You can fire every single graphic designer who has ever worked on a Mountain Dew logo since 1990, and make sure someone slaps the guy who decided to abbreviate it to "Mtn Dew" on the way out. That guy is a real shit.
I drink Mountain Dew because it is sugary and heavily caffeinated, not because it looks cool. It doesn't look cool, and it can't, because you can't make a drink look cool when it tells everyone in eyesight that I was up late doing something silly the night before. Kids who have had Mountain Dew will continue to demand it from their parents, no matter what it looks like. Parents who don't let their kids drink Mountain Dew will continue to withhold it, no matter what it looks like. Adults who drink Mountain Dew will continue to drink it, no matter what it looks like. And adults who do not drink Mountain Dew will not start because of a logo change, no matter what it looks like. Nobody will ever care what Mountain Dew looks like, with the possible exception of your advertising executives, period. The appearance of your cans in no way affects your sales. I promise.
Going with the older logo, you at least acknowledge that all these misguided attempts to look "extreme" or "edgy" are foolish and unnecessary. You know those jocko-homo assholes in Harold and Kumar go to White Castle? They were assholes, and everybody thinks so. Nobody wants to be those people, but you continue to act like you're selling Mountain Dew to those people. This is stupid and a waste of your money. Everybody knows what Mountain Dew is, so you don't need to advertise it. You could save a shit-ton of money by simply going with the old logo, ceasing all advertising campaigns, and just keeping it on store shelves. You already have all the market penetration you will ever get, and nothing is going to affect this as long as Mountain Dew is for sale.
One last note: someone really needs to tell you that a "throwback" is a term to describe a fish that you "throw back" after catching it, because it's not worth keeping. When describing something old, calling it a "throwback" means that the thing being described is antiquated and obsolete, a useless relic of a bygone era. This is not something you want to associate with your product, believe me. But ultimately, it doesn't matter what you put on the can, as I've said before: people will buy it anyway. It well and truly does not matter.
Please continue to sell Mountain Dew with real sugar, because it actually tastes like citrus that way, instead of being bogged down by the cloying taste of high fructose corn syrup. And please continue to sell it with the old logo, because the more you change it, the more ridiculous it gets (I mean that literally: it is worthy of ridicule). Just take the word "throwback" off the can, and you've got everything you need: the name, and shit else. As for Pepsi Cola, I prefer it with real sugar, but it still tastes OK with high fructose corn syrup. I'd like to be able to keep buying it with real sugar, though, and I'll tell you something more - I promise that as long as you make your drinks with real sugar, until or unless Coca Cola does the same, I will never buy a Coke product again, because you'll really have something that they don't.
Thank you for your consideration.
- D
I am an avid drinker of sugary carbonated beverages. Recently, I noticed with great pleasure that you have been selling both Pepsi Cola and Mountain Dew with "real" sugar instead of high fructose corn syrup, and with the original logos on the cans. These drinks have become progressively more difficult to find lately, so I think it's a reasonable guess that you were doing a market test to see how well it did before making the decision to permanently sell it or not. I wanted to take this opportunity to share some "regular person on the street" information with you, saving you a lot of time and effort.
Selling your drinks with real sugar and the old logos is a good move, no two ways about it. You should keep doing this, and as long as the Coca Cola Corporation doesn't make a similar move, you will have cornered the market on this, especially if you are able to continue to undercut their prices (your drinks are cheaper at the local gas station than Coke's). In fact, you could probably sell them for even more.
With Pepsi Cola, it's not a very big deal - the Pepsi can design, in its most recent incarnation, looks fairly hip & cool (mainly because it's not too busy), and Pepsi still tastes good. However, you really need to take another look at Mountain Dew. Nobody thinks that "Mtn Dew" looks cool with those stupid spiky peaks on the can. It's dumb and you know it, and everybody else knows it, and nobody cares because - this is important, so pay attention - nobody gives a shit what's on your cans. Not one single person. As long as I can tell what's inside it by looking at it, nothing else matters in the least. Every person in every focus group who ever told you that the latest can design is an improvement in any way at all is a sycophantic twit who was just telling you what you already wanted to hear: they were stroking your metaphorical cocks like cheap hookers, and that's all. You know what a logo update means to normal people? It means that you artificially increased the production cost of your product by paying some asshole easy money to do something which nobody wanted you to do in the first place. You can fire every single graphic designer who has ever worked on a Mountain Dew logo since 1990, and make sure someone slaps the guy who decided to abbreviate it to "Mtn Dew" on the way out. That guy is a real shit.
I drink Mountain Dew because it is sugary and heavily caffeinated, not because it looks cool. It doesn't look cool, and it can't, because you can't make a drink look cool when it tells everyone in eyesight that I was up late doing something silly the night before. Kids who have had Mountain Dew will continue to demand it from their parents, no matter what it looks like. Parents who don't let their kids drink Mountain Dew will continue to withhold it, no matter what it looks like. Adults who drink Mountain Dew will continue to drink it, no matter what it looks like. And adults who do not drink Mountain Dew will not start because of a logo change, no matter what it looks like. Nobody will ever care what Mountain Dew looks like, with the possible exception of your advertising executives, period. The appearance of your cans in no way affects your sales. I promise.
Going with the older logo, you at least acknowledge that all these misguided attempts to look "extreme" or "edgy" are foolish and unnecessary. You know those jocko-homo assholes in Harold and Kumar go to White Castle? They were assholes, and everybody thinks so. Nobody wants to be those people, but you continue to act like you're selling Mountain Dew to those people. This is stupid and a waste of your money. Everybody knows what Mountain Dew is, so you don't need to advertise it. You could save a shit-ton of money by simply going with the old logo, ceasing all advertising campaigns, and just keeping it on store shelves. You already have all the market penetration you will ever get, and nothing is going to affect this as long as Mountain Dew is for sale.
One last note: someone really needs to tell you that a "throwback" is a term to describe a fish that you "throw back" after catching it, because it's not worth keeping. When describing something old, calling it a "throwback" means that the thing being described is antiquated and obsolete, a useless relic of a bygone era. This is not something you want to associate with your product, believe me. But ultimately, it doesn't matter what you put on the can, as I've said before: people will buy it anyway. It well and truly does not matter.
Please continue to sell Mountain Dew with real sugar, because it actually tastes like citrus that way, instead of being bogged down by the cloying taste of high fructose corn syrup. And please continue to sell it with the old logo, because the more you change it, the more ridiculous it gets (I mean that literally: it is worthy of ridicule). Just take the word "throwback" off the can, and you've got everything you need: the name, and shit else. As for Pepsi Cola, I prefer it with real sugar, but it still tastes OK with high fructose corn syrup. I'd like to be able to keep buying it with real sugar, though, and I'll tell you something more - I promise that as long as you make your drinks with real sugar, until or unless Coca Cola does the same, I will never buy a Coke product again, because you'll really have something that they don't.
Thank you for your consideration.
- D
Sunday, June 7, 2009
The Possibilities are Endless
OK, so yesterday I just kind of gushed over Microsoft's Wii-killer, Project Natal, which was unveiled at E3. Those who don't care much about video games might not be quite so impressed, and that's perfectly understandable. I want to take a few minutes to point out some things which I think that anyone could get excited about. I will be using video games and other tech-toys as take-off points, but as platforms upon which to build legitimately useful stuff.
Forget about Wii Fit - if Natal can recognize a drawing in your hand and recreate it in the game world, just use a play sword and you could have the most realistic swordfighting game ever. Or you could learn martial arts. One of the demos showed someone blocking balls like some kind of super-goalie - why not be the outfielder and catch the baseball (if you're into that)? With the voice recognition, you could create a magic system that relied on key words and rhyme schemes - with the biometrics, it could rely on hand gestures from the simple to the ornate. Or, if you're more practically-minded, you could learn sign-language. Or a foreign language (though these games already exist, I think that Natal would be a significant technological improvement to the general mechanism).
But this is child's play - peripherals are where it's at. I have a Wacom tablet, years old, which has a mouse and a pen. These are not powered peripherals, though: the tablet itself monitors whichever peripheral is being used at the time, and reacts to changes that I make. The pen and mouse themselves are mere props - the tablet is what does the work. Peripherals could, with very similar technology, be modular, instructive, and cheap! Learn anatomy and physiology from the comfort of your own home from a mannequin complete with internal organs. Learn how to operate complex machinery such as cranes or airplanes with control consoles. Hell, musical instrument controllers wouldn't have to be dumbed down any more - just get an accurate replica made from cheap plastic, follow the on-screen directions and the game will monitor your progress, and you could actually learn to play the guitar, or the flute, or the theremin, just like the current batch of games teach you how to actually sing and play drums (well, electronic drums, but you still can't dumb down the drums that much). Even better, the game could teach you scales, theory, anything you wanted to know about the instrument (not just entire songs, but really how to play the instrument). Once you've learned the song with the peripheral, get the real insturment and you can get silent on-screen instructions. If your friends do the same, you could form an actual rock band and practice like this.
Go shopping for clothes online and know that a size will fit you. It just needs to be measured at the other end, and the software can measure you if you just hold up an objective reference. You could see how entire outfits look together, and only lack the knowledge of how they would feel on your skin. Videoconferencing is a gimme, and looks to be easier and more intuitive than ever. What about graphic design? Or mechanical engineering? I could see this being very much like Tony Stark's computer in the Iron Man movie. The possibilities really are endless.
I'm going to take a moment to get back to the video-gamey stuff, but I promise that it will come back to real-world applications. In the first place, Milo's debut to the world - scripted though it might have been to a large degree - is a technological marvel nonetheless and represents another step towards genuine (Turing-complete) AI. Just take what we actually saw in the demo - the appearance of a natural conversation between a human being and a representation of a kid on a screen - and now think about procedurally generated content. The tools are all there: Milo's speech sounds easy and natural, the architecture for facial expressions is fairly robust, the voice recognition is superb and could be reversed (with phonetic- rather than text-based speech algorithms) to create on-the-fly speech complete with tone of voice and realistic facial expressions to match. The way Milo moves around the world model looks natural as well, and even if that was also pre-scripted, Left 4 Dead has some fairly spectacular animations for their garden-variety zombies running around under all sorts of conditions, and it all looks fantastic.
Left 4 Dead is actually the poster-child for procedurally generated content. I mean, Spore was amazing in terms of making a game of infinite content from a finite ruleset, but Left 4 Dead takes it several steps further: item pick-up locations, enemy spawn locations and times, zombie swarm sizes, player-character in-game dialogue, and each player's own musical score are all generated on-the-fly by in-game "directors." The AI director monitors player's stress levels in terms of how much damage they have taken over time, how many zombies they have killed, how often they've used healing items, and how much those things have changed over time, and uses this data to create an environment of continual tension: you're supposed to experience brief moments of rest between increasingly frantic periods of fighting for your life, barely making it to the next checkpoint. The music director also monitors this stuff for each individual player to create an improvised score that reflects what's been happening to you lately. Player-character dialogue also depends on the historical details of that specific play-through of that particular level (who has healed whom, who has protected whom, who has accidentally shot whom, what type of enemies you've been fighting, how long you've been in the same area, and so on and so forth), and each line has a "threshold" sort of value such that it won't be said more than once during an arbitrary interval of time. All of this is geared towards creating an experience with broad accessibility and infinite replayability, and they've done it: you could play the game every day for your whole life and never experience a level exactly the same way twice.
Take this kind of parallel improvisation from a broad set of elements, but make it geared toward personal interaction rather than simulating a zombie apocalypse. Now add an algorithm for learning new words - e.g. when an unknown word is encountered, ask, "What does that mean," then write it to long-term memory and practice using it - and I think you've got a recipe for a Turing-complete learning computer. Like any real person, Milo would need positive reinforcement when he did well, and correction when he erred - like any real person, the learning process would be dialectic. I could teach Milo the rules of D&D and have him help me level my character. I could teach Milo the rules of calculus and have him help me with my physics homework. I could teach Milo the rules of logic and bounce my philosophical ideas off of him. I could teach Milo about options trading and ask him for help optimizing my investment strategies. I could teach Milo about his own world and have him help me create mods for video games - or entire video games from scratch.
Milo could access the internet and be my research assistant. My secretary. My second player. He could use AIM, Skype, or Google Talk through my computer and text or talk to me on my cell phone while I'm away. At this point, I don't see what separates Milo from my real friends any more, aside from the fact that he can't give me a hug. This is a very significant difference, but it's the only kind of difference I can see. Yet how is this fundamentally different from the state of my relationship with my cousin in California, or my grandfather in Arizona?
It has long been a dream of mine to teach philosophy to an AI. I don't think that a fully-functional AI, as most people would think of it, could be truly robust right out of the box - I'm of the opinion that a learning algorithm constitutes AI (I think "intelligence" is "the capacity for learning"), but to pass the Turing test, it would need to be taught, just like a newborn child needs to be taught and isn't a fully fleshed-out person "right out of the box." Milo has broad consumer appeal for being a new thing presented in a familiar way, and to an extent, the ability
OK, time to get back down to Earth: this is all clearly over-optimistic and way far off, and though these obstacles could be overcome in principle, they still need to be overcome in practice before I should really be getting excited over any of it. But still - the future is looking amazing from where I stand. I can't wait to get there!
Forget about Wii Fit - if Natal can recognize a drawing in your hand and recreate it in the game world, just use a play sword and you could have the most realistic swordfighting game ever. Or you could learn martial arts. One of the demos showed someone blocking balls like some kind of super-goalie - why not be the outfielder and catch the baseball (if you're into that)? With the voice recognition, you could create a magic system that relied on key words and rhyme schemes - with the biometrics, it could rely on hand gestures from the simple to the ornate. Or, if you're more practically-minded, you could learn sign-language. Or a foreign language (though these games already exist, I think that Natal would be a significant technological improvement to the general mechanism).
But this is child's play - peripherals are where it's at. I have a Wacom tablet, years old, which has a mouse and a pen. These are not powered peripherals, though: the tablet itself monitors whichever peripheral is being used at the time, and reacts to changes that I make. The pen and mouse themselves are mere props - the tablet is what does the work. Peripherals could, with very similar technology, be modular, instructive, and cheap! Learn anatomy and physiology from the comfort of your own home from a mannequin complete with internal organs. Learn how to operate complex machinery such as cranes or airplanes with control consoles. Hell, musical instrument controllers wouldn't have to be dumbed down any more - just get an accurate replica made from cheap plastic, follow the on-screen directions and the game will monitor your progress, and you could actually learn to play the guitar, or the flute, or the theremin, just like the current batch of games teach you how to actually sing and play drums (well, electronic drums, but you still can't dumb down the drums that much). Even better, the game could teach you scales, theory, anything you wanted to know about the instrument (not just entire songs, but really how to play the instrument). Once you've learned the song with the peripheral, get the real insturment and you can get silent on-screen instructions. If your friends do the same, you could form an actual rock band and practice like this.
Go shopping for clothes online and know that a size will fit you. It just needs to be measured at the other end, and the software can measure you if you just hold up an objective reference. You could see how entire outfits look together, and only lack the knowledge of how they would feel on your skin. Videoconferencing is a gimme, and looks to be easier and more intuitive than ever. What about graphic design? Or mechanical engineering? I could see this being very much like Tony Stark's computer in the Iron Man movie. The possibilities really are endless.
I'm going to take a moment to get back to the video-gamey stuff, but I promise that it will come back to real-world applications. In the first place, Milo's debut to the world - scripted though it might have been to a large degree - is a technological marvel nonetheless and represents another step towards genuine (Turing-complete) AI. Just take what we actually saw in the demo - the appearance of a natural conversation between a human being and a representation of a kid on a screen - and now think about procedurally generated content. The tools are all there: Milo's speech sounds easy and natural, the architecture for facial expressions is fairly robust, the voice recognition is superb and could be reversed (with phonetic- rather than text-based speech algorithms) to create on-the-fly speech complete with tone of voice and realistic facial expressions to match. The way Milo moves around the world model looks natural as well, and even if that was also pre-scripted, Left 4 Dead has some fairly spectacular animations for their garden-variety zombies running around under all sorts of conditions, and it all looks fantastic.
Left 4 Dead is actually the poster-child for procedurally generated content. I mean, Spore was amazing in terms of making a game of infinite content from a finite ruleset, but Left 4 Dead takes it several steps further: item pick-up locations, enemy spawn locations and times, zombie swarm sizes, player-character in-game dialogue, and each player's own musical score are all generated on-the-fly by in-game "directors." The AI director monitors player's stress levels in terms of how much damage they have taken over time, how many zombies they have killed, how often they've used healing items, and how much those things have changed over time, and uses this data to create an environment of continual tension: you're supposed to experience brief moments of rest between increasingly frantic periods of fighting for your life, barely making it to the next checkpoint. The music director also monitors this stuff for each individual player to create an improvised score that reflects what's been happening to you lately. Player-character dialogue also depends on the historical details of that specific play-through of that particular level (who has healed whom, who has protected whom, who has accidentally shot whom, what type of enemies you've been fighting, how long you've been in the same area, and so on and so forth), and each line has a "threshold" sort of value such that it won't be said more than once during an arbitrary interval of time. All of this is geared towards creating an experience with broad accessibility and infinite replayability, and they've done it: you could play the game every day for your whole life and never experience a level exactly the same way twice.
Take this kind of parallel improvisation from a broad set of elements, but make it geared toward personal interaction rather than simulating a zombie apocalypse. Now add an algorithm for learning new words - e.g. when an unknown word is encountered, ask, "What does that mean," then write it to long-term memory and practice using it - and I think you've got a recipe for a Turing-complete learning computer. Like any real person, Milo would need positive reinforcement when he did well, and correction when he erred - like any real person, the learning process would be dialectic. I could teach Milo the rules of D&D and have him help me level my character. I could teach Milo the rules of calculus and have him help me with my physics homework. I could teach Milo the rules of logic and bounce my philosophical ideas off of him. I could teach Milo about options trading and ask him for help optimizing my investment strategies. I could teach Milo about his own world and have him help me create mods for video games - or entire video games from scratch.
Milo could access the internet and be my research assistant. My secretary. My second player. He could use AIM, Skype, or Google Talk through my computer and text or talk to me on my cell phone while I'm away. At this point, I don't see what separates Milo from my real friends any more, aside from the fact that he can't give me a hug. This is a very significant difference, but it's the only kind of difference I can see. Yet how is this fundamentally different from the state of my relationship with my cousin in California, or my grandfather in Arizona?
It has long been a dream of mine to teach philosophy to an AI. I don't think that a fully-functional AI, as most people would think of it, could be truly robust right out of the box - I'm of the opinion that a learning algorithm constitutes AI (I think "intelligence" is "the capacity for learning"), but to pass the Turing test, it would need to be taught, just like a newborn child needs to be taught and isn't a fully fleshed-out person "right out of the box." Milo has broad consumer appeal for being a new thing presented in a familiar way, and to an extent, the ability
OK, time to get back down to Earth: this is all clearly over-optimistic and way far off, and though these obstacles could be overcome in principle, they still need to be overcome in practice before I should really be getting excited over any of it. But still - the future is looking amazing from where I stand. I can't wait to get there!
Saturday, June 6, 2009
Attention: The Future has officially arrived.
Seriously, just watch:
Look, OK, I'm a huge fuckin' nerd, and I grew up moving around, reading books, and playing games instead of talking to people, so games are one of my primary metaphors for interacting with the world. This blurs that distinction. The other video (at the top of the linked source article) blurs it even more.
We're one huge step closer to VR.
Content is going to make or break this thing, period. With awesome games, it will destroy the Wii and leave the PS3 a dessiccated husk. That is, if I felt like being figurative. But with terrible games, it's going to be dead on arrival. Personally, I plan on supporting the product regardless, as support for the technology. I think this is awesome: I play games to vicariously do things I lack the time, inclination, or ability to do in real life. I can't go kill alien hordes bent on our extermination in real life. I don't want to steal cars and give in to wanton bloodlust in real life. I can't build an empire in real life and have time to do all the other things I do for fun. I like to be a sampler, a butterfly of sorts, flitting from flower to flower, flirting with all the possible things I could do with my life but not committing myself to any of them. This avoids both the pros and cons of doing that thing in real life, and considering how often I fail at the things I like to do in video games, I think this is probably a good deal for me. The more immersive the interface, the more satisfaction I get out of the experience. So, for me, this is really fucking exciting.
I seriously can't wait to see what's in store.
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